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Logistics in the information age

How do retailers react to a consumer base that is increasingly demanding?
How do they craft offers that are relevant and meaningful, and that cut through the clutter and influence the buying decision?
What are the implications for managing a global supply chain amid so much complexity?

"Logistics in the Information Age: Complexities in the Retail Supply Chain"
Thursday September 8, 2011 7:00 - 8:30 pm Eastern
a global webcast presented by the MIT Enterprise Forum of Atlanta

Consumers today have more choices and information than ever before. From online shopping to in-store promotions, technology has become tightly intertwined with the purchase of even the most basic household goods.
This program will explore those topics and more as we discuss the challenges of logistics for the retail industry and how technology can be used to help solve those challenges.
Sign on today to become a viewing site or read our FAQ on our global webcasts. There is no charge to receive and view the program, which is available on a live or delayed basis. Any group is welcome to participate; no affiliation with MIT is necessary.

Confirmed Speakers
Mark Holifield – Senior Vice President of Supply Chain, The Home Depot
Brian Kinsella – Senior Director of Product Management, Manhattan Associates
Moderator: Susan Hoffman – Georgia Public Broadcasting
Visit the website for full details.

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